MIAMI and TORONTO — September 8, 2025 — Leads & Copy — BILI Social (“BILI”), a North American social commerce platform and division of Allied Energy Inc. (OTC:AGGI), has appointed Dr. Wei Sun, adjunct Professor of Artificial Intelligence at the University of Waterloo, as its director of Artificial Intelligence. The company says the appointment represents another step in BILI’s mission to transform the creator economy with artificial intelligence. Since beginning its AI journey in 2023, BILI has piloted generative AI tools that help influencers craft compelling social media content in seconds, reducing the time to post by up to 90%. According to the company, with Wei’s expertise, BILI will accelerate its move toward being an AI-first social commerce platform, where creators, brands, and consumers connect more meaningfully and profitably.
BILI will accelerate AI in creator curation, content creation, and creator monetization. BILI’s early work with AI began in 2023 with the integration of generative AI tools to streamline content creation for influencers. The company has since expanded its R&D into AI-powered product recommendations, personalized commerce experiences, and automated brand-creator matching. Upcoming initiatives include: AI video creation for social media influencers, auto creation of multi-lingual creator content, AI powered sourcing and searching of products for sale, and AI powered matching of creators and brands.
Dr. Wei Sun said AI has the potential to reshape the creator economy, and he looks forward to applying cutting-edge research to deliver tools that empower influencers and brands to thrive in new and smarter ways.
Adrian Capobianco, CEO and co-founder of BILI said that by bringing Dr. Sun onto their team, they’re strengthening BILI’s ability to lead this shift while staying true to their mission of supporting creators. He added that Dr. Sun’s expertise will help them deliver smarter recommendations, faster content creation, and deeper insights — the kinds of tools that give creators back their time and drive better results for brands.
Wendy Bairos, Communication Lead, wendy@becauseiloveit.com
Source: BecauseILoveIt.com
