WASHINGTON, September 4, 2025 — Leads & Copy — The National Geographic Society and PepsiCo have partnered to launch the Food for Tomorrow program, aimed at inspiring positive change in the global food system through regenerative agriculture. The initiative will support National Geographic Explorer-driven stories and scientific research into the future of food, using imagery, narratives, projects, and data visualization.
With the world population projected to reach 10 billion by 2050 and soil degradation threatening 90% of the planet’s soil, regenerative agriculture is seen as a solution. These farming practices restore soil health and natural resources, working in harmony with nature to provide food.
Jill Tiefenthaler, CEO of the National Geographic Society, emphasized the importance of reimagining the food system to nourish both people and the planet. Ramon Laguarta, Chairman and CEO of PepsiCo, highlighted the pressure climate change is putting on the food system and the need for resilient solutions.
PepsiCo has committed to spreading regenerative practices across 10 million acres by 2030. The Food for Tomorrow program will initially support five National Geographic Explorers and fund scientific grants focused on scaling regenerative agricultural practices.
A data visualization mapping tool will be developed to showcase how regenerative agriculture boosts food and farming resilience, planned for publication on the National Geographic Society website in 2026.
The selected National Geographic Explorers include: Pablo Albarenga, Caitlin Ochs, Miora Rajaonary, John Stanmeyer and Brent Stirton.
To learn more about regenerative agriculture, the work led by Explorers and scientists around the globe and to see more emerging stories this fall, visit us here.
Source: National Geographic Society
